How to add pricing and service details to Presbot Knowledge

Visitors need useful context, not a sales brochure

Pricing and service questions are often among the most important questions on a website.

Good Knowledge helps visitors understand what you offer, who it is for, and what affects the cost.

The goal is clarity, not pressure.

Describe each service separately

For every important service, include:

• What the service is
• Who it is for
• What it usually includes
• What it does not include
• How someone gets started

Separate services make it easier to answer specific questions accurately.

Explain pricing in the way your business actually works

If you use fixed prices, include the current amount and what it covers.

If prices vary, explain the factors that affect the final cost.

Common factors include:

• Project scope
• Number of locations or users
• Complexity
• Timeline
• Materials
• Ongoing support

Use ranges carefully

A range can be helpful when it reflects real work your business commonly performs.

Explain what may place a project near the lower or higher end.

A range without context may create false expectations.

Do not invent precision

If a price cannot be confirmed without reviewing the request, say so clearly.

For example:

Pricing depends on the size and condition of the property. Share the address and the service you need, and the team can prepare an estimate.

This is more useful than a confident number that may not apply.

Include important exclusions

Explain what is not part of the standard service when it affects cost or expectations.

Examples may include travel outside a service area, rush work, extra revisions, specialized materials, or third-party fees.

Keep exclusions factual and easy to understand.

Explain the next step

Tell visitors how to receive a more specific recommendation or estimate.

The next step may be:

• Choose a plan
• Book a consultation
• Request a quote
• Share project details
• Confirm a location

Use how to set up lead capture for a focused follow-up flow.

Keep pricing language consistent

Use the same service names, plan names, and pricing terms across your website, saved answers, and Knowledge.

If the website says monthly plan, avoid calling it a membership elsewhere unless they are genuinely different.

Add update responsibility

Pricing changes should trigger a Knowledge review.

Identify who updates the website and who updates Presbot so the two remain aligned.

Review how to keep your Presbot Knowledge accurate.

Test common pricing questions

Ask:

• How much does it cost?
• What is included?
• What affects the price?
• Do you have a starting price?
• Are there extra fees?
• How can I get a quote?

Confirm that the responses are accurate without promising more than your business can deliver.

Pricing and service Knowledge checklist

• Each service is described separately
• The audience and scope are clear
• Pricing matches the real business model
• Ranges include useful context
• Important exclusions are explained
• The next step is clear
• Terms match the website
• Someone owns future updates

Next steps

Review how to add useful Knowledge, how to write clear saved answers, and how to choose the right Presbot plan.