How to write effective Quick topics

What are Quick topics?

Quick topics are short, tappable options that help visitors begin a conversation with your Presbot assistant.

They show people what the assistant can help with and make it easier to find useful information without typing a full question.

Examples include:

• View our services
• Ask about pricing
• Check availability
• Book a consultation
• Request support

A good Quick topic gives the visitor a clear starting point and leads to a useful answer or next step.

Why Quick topics matter

Many website visitors are not sure what to ask first. Some may only be browsing. Others may know what they need but want a faster way to find it.

Quick topics reduce that uncertainty.

They can help visitors:

• Understand what your business offers
• Find important information faster
• See common reasons to contact you
• Move toward booking or requesting a follow-up
• Use the assistant without writing a message

They also help you guide the conversation toward the information that matters most.

Start with your visitors’ main goals

The best Quick topics are based on what visitors are trying to accomplish.

Think about the most common reasons someone visits your website. These may include:

• Learning about a service
• Checking prices
• Finding business hours
• Confirming whether you serve their area
• Booking an appointment
• Asking for support
• Requesting a quote

Choose topics that match real visitor needs rather than internal business labels.

For example, a visitor is more likely to understand:

View our services

than:

Explore our solutions portfolio

Use the words your customers would naturally use.

Keep each topic short

Quick topics should be easy to scan, especially on a phone.

Aim for a short phrase that communicates one clear action or subject.

Good examples:

• See pricing
• Book a call
• View services
• Check availability
• Ask for support

Less effective examples:

• Click here to find out more about all of our pricing options
• Learn everything you need to know about our complete range of services
• Contact our team if you would like someone to help you

The longer versions may be accurate, but they are harder to scan and slower to understand.

Use clear action words

Action words make Quick topics feel direct and useful.

Strong starting words include:

• View
• See
• Ask
• Check
• Book
• Request
• Compare
• Find

For example:

• View our services
• Check your service area
• Request a quote
• Book an appointment

These phrases tell the visitor what will happen after they choose the topic.

Limit the number of choices

Too many Quick topics can make the assistant feel crowded or confusing.

Start with three to five strong options.

This is usually enough to cover your most important visitor goals while keeping the experience simple.

You can add or replace topics later after seeing what visitors use most often.

A useful starting set for many small businesses is:

• View our services
• Ask about pricing
• Check availability
• Request a follow-up

Make each topic distinct

Each Quick topic should serve a different purpose.

Avoid options that lead to nearly identical information.

For example, this set may feel repetitive:

• View pricing
• See our rates
• Ask about cost

A clearer set would be:

• View services
• Ask about pricing
• Check availability

Distinct options make it easier for visitors to choose the right path.

Match each topic with a useful answer

A Quick topic should lead somewhere helpful.

Before publishing it, confirm that the connected answer:

• Directly addresses the topic
• Uses clear and specific language
• Includes the information a visitor expects
• Offers a reasonable next step

For example, a topic called Ask about pricing should not lead to a vague answer such as:

Contact us for more information.

A more useful answer would be:

Our service packages vary based on the type of work and support you need. Share a few details about your project, and our team can recommend the best option.

Even when exact pricing is not available, give visitors enough context to understand what happens next.

Use topics that support follow-up

Some visitors need information. Others are ready to speak with someone.

Include at least one topic that helps interested visitors take the next step.

Examples include:

• Request a quote
• Book a consultation
• Check availability
• Ask for a callback
• Start a project

The connected response should explain what information will be collected and what the visitor can expect after submitting it.

Examples for different businesses

Local service business

• View our services
• Check your service area
• Ask about pricing
• Request an appointment

Consultant or agency

• See how we help
• View project options
• Ask about pricing
• Book an introductory call

Health or wellness practice

• View treatments
• Check appointment availability
• Ask about insurance
• Book a consultation

Online store

• Find a product
• Check shipping information
• View returns policy
• Get order help

Software company

• Explore features
• Compare plans
• Ask a product question
• Request a demo

Test your Quick topics

Preview your assistant after adding or updating Quick topics.

Check each topic and confirm that:

• The wording is easy to understand
• The topic fits comfortably on smaller screens
• The connected answer is relevant
• The next step is clear
• No two topics feel repetitive
• The most important topics appear first

Ask someone unfamiliar with your business to review them. If they understand each option without extra explanation, the wording is probably clear.

Improve topics over time

Your first set of Quick topics does not need to be permanent.

Review the questions visitors ask and compare them with the topics you provide.

You may discover that visitors often ask about:

• A service that is not featured
• A policy that is difficult to find
• Pricing or availability
• A specific booking step
• A common support problem

Use these patterns to improve your topics.

Remove options that are rarely useful. Add options that reflect real visitor needs. Keep the list focused and easy to understand.

Quick topic checklist

Before publishing a Quick topic, ask:

• Does this match a real visitor goal?
• Is the wording short and clear?
• Does it use familiar language?
• Is it different from the other topics?
• Does it lead to a helpful answer?
• Is there a clear next step?

If the answer is yes to each question, the topic is ready to use.

Next steps

Quick topics work best when they are supported by clear saved answers and useful business Knowledge.

Continue by reviewing how to create your first Presbot assistant, then improve the answers connected to your most important topics.

Create your Presbot assistant or compare Presbot plans.